• The three-month whale shark tourism season in Nosy Be (NW Madagascar) has been valued at $1.5 million USD 

• Tourists who visit specifically to swim with whale sharks spend 55% more ($901,274) than ‘casual’ whale shark tourists ($581,239)

• Calls for sustainable tourism measures to protect whale sharks are overwhelmingly supported by operators and tourists 

• 67.4% of tourists are more likely to choose a destination if whale sharks are protected

A new study published in the journal Tourism in Marine Environments has valued the whale shark tourism industry in Madagascar’s Nosy Be for the first time, with the three-month season worth $1.5 million USD to the local economy.* The study has revealed the economic benefit that whale sharks provide as the region prepares for the return of tourists following COVID-19.

Stella Diamant, the project’s leader and research associate with the Marine Megafauna Foundation (MMF), as well as the founder of the Madagascar Whale Shark Project, said, “this study has confirmed the importance of sustainable whale shark tourism to Madagascar’s economy, particularly during its pandemic recovery. Considering the region’s international reputation as a whale shark hotspot, and the presence of an international airport, it’s likely that its shark tourism industry will grow considerably once international travel resumes.”

The study found that ‘dedicated’ whale shark divers – travelers who visited specifically to swim with whale sharks – spent six times as much as ‘casual’ whale shark tourists ($547 vs. $92 respectively). Despite making up just a fifth of respondents (20.5%), the expenditure of this group was worth 55% more overall ($901,274) than causal whale shark divers ($581,239).

Both tourists (93.4%) and operators (91.7%) overwhelmingly support formal protections for whale sharks in Madagascar.**

The majority (67.4%) of tourists stated they were more likely to choose a tourism destination if whale sharks were protected.

Despite being globally endangered, whale sharks are not formally protected in Malagasy waters and are threatened by fishery bycatch, collisions with vessels, and pollution. Tour operators overwhelmingly supported legal protection for whale sharks in Madagascar and highlighted the potential to introduce regulations to avoid overcrowding, as interest in swimming with the sharks grows internationally. Operators suggested levying fines or sanctions for anyone behaving irresponsibly around the sharks.

Dr. Jackie Ziegler from the University of Victoria in Canada and lead author of the study said, “it’s far more difficult to scale back activities compared to managing tourism sustainably from the start. Our work has shown clear support from both tourism operators, and the tourists themselves, to ensure that swimming with whale sharks in Madagascar is a world-class ecotourism experience.”

MMF Principal Scientist Dr. Simon Pierce added, “Madagascar is best-known now for its amazing land animals, such as lemurs and chameleons, but the marine wildlife is equally spectacular. It’s fantastic to see that Nosy Be tourism operators are committed to protecting these gentle giants as well as high-quality ecotourism.”

This study was led by the Madagascar Whale Shark Project in collaboration with the Marine Megafauna Foundation, University of Victoria, Marine Wildlife Conservation Society, and Florida International University. It was supported by MADA Megafauna, Aqua-Firma, Ocean Giants Trust, and the Vocatio Foundation.

For more information about the Marine Megafauna Foundation visit their website by clicking here.